MARKETING TOOL

Matching Workbook – FAQ

Andrea designs beautiful workbooks, planners and other “low content books”–both for herself and her clients!

What are some benefits?

• Add value to your client’s experience working with you

• Ramp up professional credibility in a creative way

• Include printed workbooks in your client packages (or as a beautiful gift)

• Create backlinks to your business website

• Use Amazon’s KDP (or any other print on demand service) to print low quantities of the book

• Use Amazon’s KDP to also sell it on Amazon – either as a standalone piece or to complement your other books. You receive the royalties from the book.

What is the process like?

• First, we will meet! I ask you questions and review your existing content and book or books (if applicable) in order to find out how to make this as useful to you and your clients as possible. We’ll chat about your goals, and what materials we need to accomplish them! This is a complimentary, face-to-face meeting with me, over zoom.

• Then I make recommendations and design the front and back cover of the book (2 cover options for you to choose from) and interior.

• You take your time and review everything! You get 2 rounds of revisions.

• Then, I send you the final files and Amazon optimized instructions about how to upload it to Amazon and optimize the book listing.

• After it’s uploaded, the journal is now available as a print on demand book on Amazon’s KDP platform.

• Then, you* and other people can order it and received printed book.

The journal has a full color cover and a black ink interior, paperback (not ebook).

You would be the "Author" (if you don’t already have one, you'll need to set up a KDP account) and then (later), you'll also want to set up an "Author Central" page on Amazon which is fully indexable by Google and leads people to your business website and social media accounts, great for online business promotion.

*As the author, you have the chance to order an unlimited number of “author copies”–copies of your workbook at a low wholesale price (e.g., $2-$4 each).

In order to move forward:

• We chat! : )

• I send you the invoice

• We make it happen!

How do I market it?

Great question!

We optimize your book’s listing on Amazon using keywords and an HTML-formatted book description (included in the service).

Plus - word of mouth efforts, and of course email / website / social media promotion.

It's best to find a promotional strategy that you enjoy and then stick with it (I can give you ideas). You can even choose to have a launch party (in real life!) or whatever else you may want to do! You could send out some free journals to relevant influencers/ potential partners.

Optionally, after you get as many reviews on Amazon for the product as possible, you could decide to try an Amazon ad campaign to ramp up sales.

Amazon optimized instructions – Amazon description (HTML formatted) keyword & category research.

You'll have the option from Kindle to purchase printed "author copies" (print on demand) of the journal, which then gives you the option to sell printed copies / or bundle them in with your packages.

You will receive a printable PDF which you could potentially sell directly from your website.

* Doesn't include printed “author copies” of the journal. Does include a 3D mockup of the journal for promotional purposes

Do you have some samples?

See below. As well, you can see some of many book design samples.

If selling it, what would this type of journal go for?

It's best not stress over this too much and just try a price that seems reasonable for the size of the book compared to other similar books, e.g., $14.99.

Do you think there is a market for this?

You won't make a full time living off this but yes – I definitely do – and I personally am in contact with a large number of people who make regular passive income from selling these style of niche books. Most of them have multiple books but it's good to start somewhere!

Do I need an ISBN?

No, you probably do not for this. Using the free Amazon-assigned ISBN may well be the easiest and most cost-effective solution in this case. If you want to buy an ISBN for this, the main benefit to you is that you could choose to self-publish it on other platforms, such as IngramSpark (which offers hard cover format).

Can I see some Examples?

These books are all currently for sale. Click through to Amazon to see how a workbook for your clients can also do more for your business.